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The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Shampure Effortless Cool, tousled texture
Build your nurturing hair regimen
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.5 out of 5 stars 2,879
4.5 out of 5 stars 2,732
4.5 out of 5 stars 1,839
4.5 out of 5 stars 1,033
4.6 out of 5 stars 3,409
Price
$15.75$15.75
$17.25$17.25
$36.00$36.00
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$26.00$26.00
STEP IN THE ROUTINE
1-Shampoo
2-Conditioner
3-Styling
4-Styling
5 – Brush
HAIR TEXTURE
Straight to Curly, 1A-3A
Straight to Curly, 1A-3A
Straight to Coily, 1A-4C
Straight to Coily, 1A-4C
Straight to Curly, 1A-3A
HAIR THICKNESS
Fine, Medium
Fine, Medium
Fine, Medium, Thick
Fine, Medium, Thick
Fine, Medium, Thick
BENEFIT
Weightless nourishment
Instantly detangles
Pliable, medium hold
Firm, long-lasting hold
Easy detangling
SECONDARY BENEFIT
Gently cleanses
Adds lustrous shine
Matte finish
Humidity defense
Style on the go
WHEN & HOW TO USE
Use on wet hair
Use on wet hair
Use on damp or dry hair
Use on dry hair
Use on any hair type
VEGAN & CRUELTY FREE
✔
✔
✔
✔
✔
What are the key benefits of Shampure Nurturing Shampoo?
This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.
What is the scent?
Features our signature Shampure aroma – a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.
What hair types does Shampure Nurturing Shampoo work best for?
Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing.
How do I use Shampure Nurturing Shampoo?
Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.
How has Shampure Nurturing Shampoo changed?
Evolving is in our nature. We’ve updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same.
Language : English
Product Dimensions : 1.97 x 1.97 x 7.59 inches; 10.12 ounces
Item model number : 18084998045
Batteries : 1 A batteries required.
UPC : 018084998045
Manufacturer : Aveda
ASIN : B07LBW7HJJ
Best Sellers Rank: #821 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #41 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (2,879) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
GENTLE DAILY CLEANSING: Our lightweight formula gently cleanses and provides weightless nourishment, ideal for fine to medium hair types without weighing them down.
ICONIC CALMING AROMA: Unwind with Aveda’s signature Shampure aroma, a soothing blend of 25 pure flower and plant essences featuring certified organic lavender, petitgrain, and ylang ylang.
PLANT-POWERED & SILICONE-FREE: A 96% naturally derived* formula with Abyssinian oil nourishes and adds brilliant shine, naturally replicating the benefits of silicones without the weight or buildup.
SILICONE-FREE NOURISHMENT: Abyssinian oil nourishes and adds shine without the need for silicones.
VEGAN & RESPONSIBLY MADE: Aveda is 100% Vegan, Leaping Bunny Approved, and a Certified B Corporation. We manufacture with 100% solar and wind power.
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